If you’ve been running a restaurant for a while, you likely have a core customer base that frequents your establishment. While this is great for maintaining a steady stream of business, it may mean that you’re not attracting new business. The good news is that there are plenty of ways to attract new diners to your restaurant, but to reach new markets and attract new diners, you’re going to need to get innovative.
Below are several ways you can reach new markets of diners for your restaurant:
Consider Partnerships
Third party restaurant partners can be one way to reach new markets. These are restaurant partners that work alongside your restaurant but not for it. DoorDash and GrubHub are examples of third party restaurant partners that may be able to help you reach new markets through food delivery if this isn’t a service you currently offer. You might also partner with complementary food services in your area that reach customer bases your establishment has yet to reach. Join our network of third party restaurant partners! Click here to expand your business.
Think Outside the Box With Digital Marketing
Digital marketing is important for restaurant owners, but you may need to think outside the box to reach new markets. Instead of relying solely on SEO and search results or local ads on the web, consider starting a podcast or hosting cooking webinars featuring your restaurant.
You can also host themed nights at your restaurant and live stream the experience for diners who couldn’t make it. These types of ideas engage potential customers online and may attract new customers who previously had not considered your establishment.
Research Food Trends in Your Local Area
You can also look online at user-generated content sites like Reddit to find inspiration for reaching new markets. These types of sites invite local people to participate in focused discussions, and you may be able to glean some first-hand information from local people in your area about the types of foods that are popular. These sites also allow people to speak freely about a range of topics, and researching user-generated content sites can yield data that traditional research cannot.
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